Our Sustainability
We’re committed to sustainable practices that limit our environmental footprint, and have been making more eco-conscious decisions since day one. We recognise the fashion industry urgently needs to address its impact on the climate crisis, and at KLAYD we make this a priority.
The standard we hold ourselves to
"We’re committed to sustainable practices that limit our environmental footprint, and have been making more eco-conscious decisions since day one. We recognise the fashion industry urgently needs to address its impact on the climate crisis, and at KLAYD we make this a priority.
Waste-reducing production protocols are a big focus for us, which is why we use our leftover fabric to make scrunchies, headbands and reusable tote bags. We also pride ourselves on using materials that are more eco-friendly or recycled.
Having seen firsthand the effects of deforestation caused by industrialisation, it’s important to us that we give back and support environmental organisations. We launched One KLAYD, One Tree in partnership with LindungiHutan to ensure a new tree is planted in Indonesia for every KLAYD item sold.We’re on a journey to continually innovate and improve - year after year, drop after drop - and we’d love for you to join us."
— Paula Anselmi
Materials
Our COMFORT collection is crafted from 94% Lenzing™ Ecovero™. This biodegradable material is made from wood pulp from certified eco-responsible and controlled sources via a fully traceable manufacturing process.
Our KLAY line is made from 75% Recycled Polyester from plastics, which supports the reduction of waste in landfills and oceans.
Packaging
Our products are packaged in 100% biodegradable and compostable cassava bags. This
reduces the use of plastic and supports the cassava farming economy in Indonesia.
To reduce our carbon footprint, we use biodegradable boxes made in the UK from 100% recycled materials and non-toxic, water-based ink.
Our reusable tote bags are crafted entirely from unused KLAYD fabrics to limit waste.
Working Practices
We’re committed to ensuring fair and inclusive working practices for our team in the UK and Indonesia, and we have a zero-tolerance policy for child labour, forced labour or illegal employment. Our HR team carries out monthly audits in our factories and warehouses to ensure our standards of hygiene, safety and fair working hours are met.
Employees are also provided with additional benefits such as health insurance and pension contributions as standard, bonus schemes, daily meals and drinks, sponsorship for education programs, housing and transportation for those who need it.
Factories & Warehouses
To limit waste, leftover fabric is used to make scrunchies, headbands and reusable tote bags - and anything that doesn’t quite make the grade is repurposed as household wipes.
In the UK, we work with delivery partners that support our sustainability ambitions by using alternative fuel vehicles and implementing waste-reduction protocols.
OUR PROMISES
We believe in buying well and wearing often. Pieces designed to last, in timeless colours and silhouettes you’ll reach for again and again. Our production model is responsible by design. No overproduction. No flash sales. Just considered collections at an accessible price, all year round. Occasionally we mark a milestone with our community, but never to push excess.
Through One KLAYD, One Tree, we partner with Indonesian planting organisation LindungiHutan. For every piece purchased, one tree is planted, supporting local farmers and helping reduce deforestation. We also work with Waste4Change to improve waste sorting, recycling and responsible disposal in Indonesia. By converting waste into alternative fuels, they reduce landfill and reliance on coal and kerosene.
These practices are woven into how we operate. Transparent, long-term, and committed to reducing our footprint in real terms.
OUR GOALS
We’re committed to adopting new measures that will lessen our environmental impact even further. We’ve set ourselves goals around continually improving the quality of our designs, increasing the percentage of eco-friendly materials used in our collections and reducing the carbon footprint of our production processes.
One KLAYD, One Tree is just the start of our contribution to social and community projects. As part of our commitment to give back, our team is focused on building relationships with like-minded organisations in the UK. In 2024, we pledge to donate between 5-10% of our sales revenue to a different charity each month - keep an eye on our Instagram account for updates.