Our Purpose

At KLAYD, everything starts with a feeling.

We design luxury basics to make people feel empowered, in themselves and also in their choices.

 

OUR STORY - BUILDING A BRAND TO BE PROUD OF

Our founders envision a future where everyone has access to quality basics that make them feel good in every way, and that vision drives every decision they make. In fact, their unwavering belief that beautiful basics can transform the way people feel is what brought us here today. Born in Indonesia, Paula's heritage is an important part of our brand story. All of our collections are manufactured in Indonesia and you’ll notice that our brand colours are lovingly named in Indonesian. In addition, we’ve partnered with LindungiHutan so that every purchase of KLAYD products supports reforestation and education throughout the whole of Indonesia. We’re proud to be supporting the local workforce and are dedicated to working practices that are fair and inclusive. 

OUR MISSION - COMFORT AND CONFIDENCE FOR ALL

Our clay-like essentials are designed to sculpt and smooth your natural curves for a flawless finish. We’ve carefully chosen our responsibly sourced fabrics for their super-soft feel against the skin, promising quality and comfort in equal measure. We call them basics. In reality, they’re anything but. Every piece in our collection is available in inclusive sizing from XS to 4XL, and we’ve shot each style on two models to help you find your perfect fit. We want you to feel your best and we’re open to feedback. 

OUR PROMISE  - SUSTAINABILITY AND TRANSPARENCY  

We care about the world we live in. We strive for sustainable practices at every step of production, from responsible fabric choices to inclusive working practices, and we want to improve year after year, drop after drop. Our signature collection uses 75% Recycled Polyester to reduce landfill waste and LenzingTM Viscose, the sustainable standard for eco-responsible viscose. We believe in the concept of a capsule wardrobe, which is why all of our pieces are made to last in classic styles you can wear again and again. We’re honest about our strengths and we recognise that continued innovation can only make us stronger. Take a look at our FAQs for more details on our sustainable practices and our promises for the future.